Who is Serotonin

Serotonin is the top go to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels—including public relations, growth marketing, on-chain analytics, content, research, social, and design—Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.

About The Role

Serotonin is seeking an Public Relations Manager to lead strategic communications and media relations for our APAC web3 clients. As part of Serotonin’s world-class public relations team, you will collaborate with internal and external experts across events, content, social, and community, creating opportunities for integrated marketing strategies. The role involves taking ownership of client PR initiatives while benefiting from the shared resources, relationships, and strategic support of the team.

The ideal candidate has strong writing and communication skills with experience in PR or communications, either in agencies or in-house roles. A background in crypto, fintech, financial services, or technology is highly desirable. We are seeking someone with professional or personal experience within the exciting world of DeFi, NFTs, and Web3, with a passion for staying at the forefront of these emerging technologies. This candidate will work closely with senior leadership, including the SVP of Public Relations and Marketing Directors, to drive impactful results.

Responsibilities

Contribute to marketing and communications campaigns, including strategy development, goal setting, tactical planning, research, and execution
Identify and target media opportunities for client campaigns, including industry-specific outlets, high-profile platforms, podcasts, influencers, and video channels
Craft compelling content such as press releases, pitches, and briefing materials
Secure thought leadership opportunities for clients across podcasts, events, and media engagements
Manage all stakeholders, both internal and external, ensuring seamless execution of campaign strategies
Oversee all public relations activities, including handling media inquiries and founder requests
Leverage and grow media relationships within business and industry sectors to maximize coverage
Track, analyze, and report PR results, providing comprehensive post-campaign summaries
Stay informed on industry trends impacting clients, recommending strategic communication adjustments as needed
Provide support for crisis communications when required
Ensure responsiveness to clients and teammates, fostering effective collaboration and timely project delivery

Requirements

2-4 years of public relations experience, either at an agency or in-house, working with clients in sectors such as crypto, tech, consumer finance, financial services, VC, entertainment, or gaming
Solid understanding of DeFi, NFTs, and key blockchain protocols
Genuine interest in and passion for working in the Web3 space
Demonstrated success in leading and executing impactful public relations campaigns
Established relationships with media outlets and influencers
Exceptional writing and editing skills
Willingness to travel when required
Ability to excel in a fast-paced, dynamic environment

Benefits

Competitive Salary
Remote Work Environment
Travel Opportunities

Serotonin

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APAC Web3 Public Relations Manager (Remote)