About the Role: Liminal Custody is seeking a dynamic and strategic Associate Vice President Corporate Communications & Brand Strategy to lead our global communications & brand strategy. This role will be responsible for developing and executing a comprehensive PR and brand strategy to enhance market presence, drive media engagement, and establish Liminal as a trusted leader in the rapidly evolving digital asset ecosystem.
Responsibilities
Public Relations Strategy & Execution
- Develop and execute a comprehensive global PR strategy to position liminal as a market leader in Wallet-as-a-Service and digital asset custody.
- Cultivate strong relationships with global financial, technology, and blockchain media outlets and industry influencers.
- Manage crisis communications and act as the company’s spokesperson when necessary.
- Monitor and analyze media coverage to measure the effectiveness of PR efforts and adjust strategies as needed.
Brand Building & Positioning
- Develop and implement a strategic brand positioning framework to differentiate the Liminal Custody in the digital asset and financial services space.
- Develop and maintain brand guidelines to ensure consistent messaging and visual identity across all channels and markets.
- Lead brand awareness campaigns, including thought leadership initiatives, industry events, and partnerships.
Thought Leadership
- Develop strategic communication platforms for senior executives to engage with the media, analysts, and industry stakeholders.
- Secure high-profile speaking opportunities and bylined articles in tier-one media outlets.
Content Development
- Lead the creation of compelling and insightful content, including press releases, blogs, case studies, and whitepapers.
- Develop a global storytelling framework that humanizes the brand and showcases the company’s impact on the financial ecosystem
Desired Candidate Profile
- Bachelor's or Master’s degree in Communications, Marketing, Business, or a related field.
- 12+ years of experience in public relations and brand management, with at least 5 years in the SaaS, fintech, blockchain, or digital asset industry.
- Proven track record of managing global PR campaigns and building brand presence in international markets.
- Strong crisis management capabilities and experience handling sensitive communications.
- Multilingual capabilities are a plus.
- Established network of media contacts within the fintech, blockchain, and financial services sectors.
- Data-driven approach to measuring and improving PR and brand performance.
About Liminal
Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.
Our website - https://www.liminalcustody.com/
