About the Role: The internship is designed to provide a comprehensive understanding of social media marketing within the fast-paced and nuanced cryptocurrency industry. The successful candidate will be instrumental in executing our social media strategy across key platforms, with a strong emphasis on content creation, community engagement, and performance analysis.
Key Responsibilities
Content Creation & Curation:
- Develop and schedule engaging and informative content for Liminal Custody's social media channels, including Twitter (X), LinkedIn, and our company blog.
- Translate complex technical concepts related to our business into easily digestible and engaging social media posts.
- Curate relevant industry news, market trends, and regulatory updates to share with our audience, positioning Liminal as a thought leader.
- Assist in the creation of multimedia content, including infographics, short video clips, and graphics for social media.
Community Management & Engagement
- Monitor our social media channels for mentions, comments, and direct messages, responding in a timely and professional manner that reflects Liminal's brand voice.
- Actively engage in relevant conversations within the crypto community on various platforms, fostering a positive and interactive environment.
- Identify and engage with key influencers, industry experts, and potential partners within the crypto ecosystem.
- If applicable, assist in managing and moderating community channels on platforms like Telegram or Discord.
Campaign Support & Analysis
- Support the planning and execution of social media campaigns to promote new products, partnerships, and company announcements.
- Track and analyze key social media metrics (e.g., engagement rate, reach, follower growth) to measure the effectiveness of our content and campaigns.
- Contribute to monthly reports on social media performance, providing insights and recommendations for improvement.
Research & Industry Monitoring
- Stay abreast of the latest trends and developments in the cryptocurrency and blockchain industry.
- Monitor competitor social media activities to identify opportunities for differentiation.
Desired Candidate Profile
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
- A strong and demonstrable interest in cryptocurrency, blockchain technology, and the broader Web3 ecosystem.
- Familiarity with key social media platforms, particularly Twitter (X) and LinkedIn, and an understanding of their role in the crypto discourse.
- Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.
- A creative mindset with a keen eye for detail.
- Basic understanding of social media analytics and reporting.
- Proactive, self-motivated, and able to work independently as well as part of a team.
- Experience with social media management tools (e.g., Hootsuite, Buffer) is a plus.
- Prior experience in content creation or community management within the crypto space is highly desirable.
About Liminal
Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.
Our website - https://www.liminalcustody.com/
